Roku Patents Tech to Display Ads Over Paused Video
• Roku has patented technology to detect paused content on devices connected via HDMI and display ads over it • System would analyze paused video frame to identify objects, get relevant ads from a network, and display them • Patent describes combining original video feed with ad into single displayed image • Roku motivated to increase ads to grow streaming TV advertising revenue • Unclear if software update could enable on current Roku TVs or would need new hardware