Posted 4/5/2024, 3:42:00 PM
Roku Patents Technology to Target Ads Over HDMI Content When Paused
- Roku has patented technology to place ads over content from HDMI devices when that content is paused
- The ads would be targeted based on recognizing what the person is watching through HDMI
- This patent doesn't mean the technology will actually be implemented, but shows Roku's interest
- Roku already does some overlay advertising like "more ways to watch" banners
- This ad technology would help Roku generate more revenue from smart TVs often sold at low/no profit
