Posted 4/9/2024, 3:20:00 PM
SAG-AFTRA Pushes for New California Laws to Require Consent for AI Actor Avatars
- SAG-AFTRA union pushing for California laws to require consent for use of "digital replicas" of actors in film/TV and other media
- Wants to prevent studios using dead performers in movies without heirs' consent
- Expand on AI protections won in recent SAG-AFTRA strike with studios
- Bills would apply broadly beyond film/TV, like videogames, audiobooks, endorsements
- Aims to ensure actors can profit from AI avatars, but prevent replacing actors without permission or compensation