SAG-AFTRA Signs Landmark Deal with Replica Studios on AI Voice Usage in Video Games
• SAG-AFTRA signed a deal with Replica Studios on use of AI to create digital voice replicas for video games
• Deal includes consent requirements and safe storage for voice assets
• Union wants to channel emerging technology to benefit performers, not block it
• Agreement could inspire video game studio negotiations, which are ongoing
• Deal opens up employment opportunities for performers to license voices for video game use