Samsung Aims to Establish Galaxy S24 as 'The AI Phone' With New Suite of AI Capabilities
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Samsung focused its Galaxy S24 launch event and marketing on showcasing its new AI features suite called Galaxy AI, wanting the phones to be seen as "the AI phone".
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Galaxy AI includes a wide range of AI-powered capabilities like live translation, text summarization, object removal in photos, video enhancement, etc.
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Samsung aims to drive the narrative that the Galaxy S24 series offers the most advanced AI features before the next iPhones launch later this year.
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There are early signs Samsung's messaging is working, with Galaxy S24 users being asked if it's "the AI phone".
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The battle to shape public perception of which phone offers the best AI will be between Samsung and Apple, but Samsung has a head start for now.