Samsung Bets on AI to Woo Premium Smartphone Upgraders
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Samsung is focusing heavily on AI features like photo/video editing, slow motion video generation, and collaboration with Google for AI innovations like Circle to Search.
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Samsung aims to provide compelling new functionality to users to address stagnating premium smartphone upgrades.
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AI is a major 2024 buzzword and consumer expectation, which Samsung is capitalizing on with its Galaxy AI suite.
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Samsung has shown better speed to market than Apple recently with innovations like 5G and foldables.
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Samsung has a head start on Apple in the AI race with a commitment to bring Galaxy AI features to 100 million users quickly.