Samsung brings AI features to 100M Galaxy devices, questions remain if users will pay
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Samsung is bringing new AI features like Live Translate and generative image editing to over 100 million existing Galaxy devices from March 2023. This includes S23, Fold, Flip, and Tab models.
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Samsung is providing these flagship Galaxy S24 AI features to older phones for free initially, but may charge for them after 2025 once users are hooked.
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By making AI tools available to so many devices, Samsung is creating a potential customer base of 100 million to sell subscriptions to in the future.
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The article questions whether basic AI features are compelling enough for users to pay for long-term. More advanced assistants that make Android more usable may be more valuable.
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There is an opportunity for AI to help surface and manage complex features in Galaxy devices that currently go undiscovered and unused by many owners.