Google and Samsung Push Apple to Adopt RCS for iMessage, But Apple Resists to Maintain Closed Ecosystem

Google and Samsung are teaming up to push Apple to adopt RCS for iMessage to improve cross-platform messaging between iPhones and Android phones.

Green message bubbles for Android users on iPhones signal lack of features and security compared to Apple's blue bubbles.

Google and Samsung say RCS would add more security and better messaging for Android users communicating with iPhones.

Apple is unlikely to adopt RCS due to iMessage's popularity and ability to lock users into Apple's ecosystem.

Despite Google and Samsung's pressure, Apple has not agreed to implement RCS so far.