Samsung Joins Google in Pressuring Apple to Adopt RCS Messaging to End Green Bubble Stigma

Samsung joins Google in pushing Apple to adopt RCS messaging with a new "Get The Message" video focused on the "green bubble" divide between iPhones and Android phones.

The video frames green message bubbles on iPhones from Android users as an undesirable consequence of Apple not supporting RCS.

Samsung's video depicts green and blue bubbles as a couple kept apart by Apple's refusal to adopt RCS, the modern messaging standard used by Android phones.

Samsung's lighthearted video follows similar teasers by Google portraying RCS adoption as a solution to iPhone users looking down on green bubbles.

Neither Samsung nor Google acknowledge their own Android phones also send green bubbles to iPhones, despite supporting RCS messaging between Android devices.