Samsung Cancels US Launch of Galaxy A55 Mid-Range Phone, Leaves Gap vs Rivals
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Samsung confirms the Galaxy A55 mid-range phone will not launch in the US, pointing to the Galaxy S23 series as better options for customers.
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Samsung admits there is now a gap in its US lineup with the A55 not coming, though the cheaper A35 is still planned.
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The A55 retailed for $449 last year, not too far below the $599 S23 FE, leaving a pricing gap rivals could capture.
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Analysts felt even last year's Pixel 7a and new OnePlus 12R offered better value than Samsung's A series.
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The decision reflects Samsung realizing it simply offers too many phones in the competitive US mid-range space.