Samsung Aims to Expand Foldable Phone Market with New Models
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Samsung is reportedly developing a new tri-folding phone to compete with Huawei and expanding the Galaxy Z Fold line.
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Launching new foldables in different price ranges could make them more appealing and accessible to wider audiences.
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Samsung faces rising competition in both the foldable and overall smartphone markets from Apple, Google, OnePlus, and Chinese brands.
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Expanding the Z Fold line with an Ultra model and cheaper variant would establish foldables as the norm and help Samsung maintain leadership.
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Reaching sub-$1000 price points remains challenging but is key to boosting foldable phone sales beyond tech enthusiasts.