Samsung Aims to Supercharge Bixby with Generative AI to Compete with Top Assistants
• Samsung plans to upgrade Bixby with generative AI capabilities similar to ChatGPT in the future, according to a Samsung executive.
• The goal is to make Bixby "smarter" by equipping it with generative AI and large language models.
• Bixby launched in 2017 as a unique virtual assistant but has since fallen behind assistants like Alexa and Google Assistant.
• Samsung recently introduced its own AI model called Samsung Gauss, which already powers some Galaxy AI features. This could also be used to upgrade Bixby.
• Bixby will continue to co-exist with Galaxy AI, with plans to improve Bixby and SmartThings with AI going forward.