Samsung Aims to Double Foldable Phone Sales to 20 Million in 2024 Despite Stiffening Competition
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Samsung aims to sell 20 million foldable phones in 2024, up from 15 million targeted in 2023. This would match the entire forecasted 2023 foldable market.
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Samsung faces growing competition in foldables from Motorola, Google, OnePlus, and Chinese brands like Xiaomi and Honor.
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Samsung wants to make the Galaxy Z Fold 6 thinner than the current model to stay competitive, especially in China.
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Samsung is expected to ship only 10 million foldables in 2023, falling short of its 15 million goal.
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To hit 20 million in 2024, Samsung would need to double its foldable sales from 2023 levels.