Samsung Joins Google Campaign Urging Apple to Adopt RCS Messaging

Samsung joins Google's "Get The Message" campaign urging Apple to adopt RCS messaging standard. New Samsung ad portrays iPhone and Android users as Romeo and Juliet separated by green and blue bubbles.

Ad shows fake text conversation on Samsung phone lamenting green and blue bubble incompatibility. Goal is pressuring Apple to allow RCS on iPhones to connect with Android RCS messaging.

Google's "Get The Message" campaign has failed to motivate Apple to adopt RCS so far. Apple continues using SMS/iMessage instead and has shown no interest in supporting RCS.

Last year Apple CEO Tim Cook told customer complaining about Android messaging incompatibility to "buy your mom an iPhone" rather than adopt RCS.

Many YouTube commenters mocked the bizarre ad and Samsung's continued focus on trying to get Apple to support RCS rather than improve their own messaging platforms.