Samsung Partners with Baidu for AI on China Galaxy Phones
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Samsung is partnering with Chinese tech giant Baidu instead of Google to power AI features on Galaxy S24 phones launched in China.
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Baidu's Ernie chatbot technology will enable translations, text summaries, and productivity features on the Chinese Galaxy S24 models.
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This diverges from Samsung's strategy in other markets, where Google's Gemini AI supports headline Galaxy AI capabilities.
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Baidu gained approval to deploy Ernie in China last year; it claims Ernie 4.0 matches Google's new GPT-4 system.
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Despite Samsung aiming to showcase leading AI partners in each market, it faces an uphill battle to revive sales in China against homegrown brands like Oppo and Vivo.