SAP Unveils New AI Tools to Enhance Customer Experiences with Personalized Insights and Automation

SAP debuts new generative AI capabilities across its CX portfolio, including natural language AI copilot Joule, to enhance customer experiences.

The AI leverages SAP's enterprise data and third-party sources for holistic customer insights to optimize business processes.

New commerce, sales, service, and marketing AI tools aim to increase productivity by automating tasks.

AI-generated customer profiles provide 360-degree view to enable personalized, relevant experiences.

Capabilities fortify identity management, create personalized content with generative AI, and enable intelligent Q&A.