Saudi Arabia Launches Al Balad Project to Revitalize Historic Jeddah into Tourist Destination

PIF creates new company, Al Balad Development Co., to develop historic Jeddah area into tourist destination
Project includes infrastructure improvements, restoring historic buildings, developing homes, hotels, and commercial space
Part of Saudi Vision 2030 to grow tourism sector and economy beyond oil
Builds on "Revitalize Historic Jeddah" initiative by Crown Prince Mohammed bin Salman
Al-Balad area has over 600 heritage buildings, markets, mosques; nominated for travel award

arabnews.com

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9/22/2023

Saudi Arabia Pursues Ambitious Vision 2030 Projects to Enhance Quality of Life

Saudi Arabia's Vision 2030 is driving the transformation of Riyadh through eight mega-projects, including the world's largest linear park, Sports Boulevard, the New Murabba downtown area, the Qiddiya entertainment city, King Salman Park, Diriyah's cultural establishments, the Jax district for contemporary art, the King Abdullah Financial District, and the Diplomatic Quarter. These projects aim to enhance the standard of living and quality of life for residents by integrating advanced technologies and sustainable practices.