Data Analysis Uncovers Customer Behavior to Boost Farmers Market Sales
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Scanner data from point-of-sale devices helped identify customer purchasing patterns at farmers markets, like spending less when booths are busiest.
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The data analysis provided specific recommendations to boost sales, like adding staff, expanding booth size, taking credit cards, and bundling ground beef.
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Customers spent more on Sundays than Saturdays and more around the winter holidays.
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Sales declined steadily after the opening rush each market day.
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Unlike grocers, livestock farmers must market the whole animal, making pricing and marketing critical.