Sega Dives Into Blockchain Gaming With NFT Card Game After Executive Changes Tune

Sega executive Shuji Utsumi shares optimistic views on blockchain gaming and NFTs, after previously calling play-to-earn games "boring."

Sega licensed its Sangokushi Taisen IP to blockchain firm Double Jump.Tokyo to develop a new NFT trading card game called Battle of Three Kingdoms.

Utsumi says blockchain gaming is an "unknown world" for Sega, and this collaboration is a "win-win" to learn more while reviving the IP.

Utsumi acknowledges challenges like crypto wallets being a hurdle, but is interested in how NFTs can capture the feeling of owning a card.

Sega's push into blockchain gaming is part of a broader strategy to evolve with new technologies, despite current challenges.