AI Search Ushers in New Era of Relevant Results and Qualified Clicks for Websites

AI search provides highly relevant, contextual links instead of 10 blue links like traditional search. These "qualified clicks" lead to better user experiences.

Users ask AI assistants complex, unambiguous questions, so the AI doesn't need to guess what they want like keyword searches.

Bing executive Fabrice Canel says AI search results in "stellar, good quality clicks" for websites.

Canel encourages SEOs to focus on optimizing for conversational experiences over traditional SERPs.

Understanding "qualified clicks" puts AI search in perspective - it's just different, not necessarily worse, for SEO and traffic.