Chinese TV Brands Lose Ground in India as Samsung, LG Seize Market Share

Chinese TV brands like Xiaomi and OnePlus are losing market share for the first time in India, similar to smartphones.
Established brands like Samsung and LG have lowered prices on entry-level models and capitalized on premium offerings.
Chinese brands have scaled back focus on low-margin products to reduce losses amid volatile panel prices.
Consumer preference shifting to mid-range and premium models from Samsung, LG, Sony etc.
As Chinese brands focus on smartphones, opportunity for other brands like Kodak, Thomson, Blaupunkt to gain share in TV market.

timesofindia.com

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Posted 9/22/2023, 3:39:00 AM