Shein Makes an Aggressive Pitch to Woo U.S. Amazon Sellers

Shein, a Singapore-based e-commerce company valued at $66 billion, is expanding its presence in the US market.
The company has gained popularity among American shoppers by offering affordable fashion items shipped directly from China.
Shein is now aiming to recruit US brands that are already successful on platforms like Amazon and Shopify.
The company's goal is to become an online "everything store" where customers can purchase a variety of products from both external sellers and Shein itself.
This move puts Shein in direct competition with Amazon on its home turf.