Shein partners with Forever 21 in fast-fashion deal that will expand reach of both companies

Fast fashion e-tailer Shein is partnering with Sparc Group, parent company of Forever 21, to expand its reach and sell merchandise out of physical store locations, while Sparc becomes a minority shareholder in Shein.

cnn.com

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8/24/2023

Shein and Forever 21 Team Up in Fast-Fashion Deal

Shein, the e-commerce giant known for its low prices and fast-fashion offerings, is partnering with Forever 21 to expand its reach in the American market, potentially opening stores-within-stores and selling Forever 21 clothing on Shein's site.