Target Brings Back Kristen Wiig's Iconic Target Lady Character for New Ad Campaign Promoting Target Circle Week Deals

Kristen Wiig reprising her Saturday Night Live "Target Lady" role in new Target ad campaign to promote Target Circle membership program and Target Circle Week deals event.

Campaign spots feature Target Lady enthusiastically preparing for and celebrating her favorite time of year at Target.

Target Circle Week from April 7-13 offers members up to 40% off items like summer clothes, outdoor items, and 10% off Target gift cards.

Spots showcase Target Lady's antics around a Target store and her Target-themed house.

Campaign includes musical cameo from Prince and The Revolution nodding to Target's Minneapolis roots.