Experiential retail and dining drives growth; suburbs and Southeast top expansion priorities

Experiential spending on things like concerts and movies drove halo retail spending in 2022. Retailers are creating more experiential promotions.

There is a trend of consumers seeking new dining experiences, with growth in revolving sushi bars, Korean BBQ, and other interactive dining.

Suburban locations are a priority for expansion in 2023 as return to office stalls and people continue working from home. Brands like Cava and Chipotle are opening more suburban spots.

Population and income growth in Southeast markets like Dallas, Houston, Florida will drive retail and restaurant expansion and M&A activity there.

The consumer landscape has changed over the past 5 years with more movement to suburban and Southeast markets. Retailers need to reevaluate where to build locations.