Shopify Soars On Amazon Buy With Prime Partnership: The Stock Should Be Down (NYSE:SHOP)

This article mentions Shopify (NYSE:SHOP) stock. The author's suggestion is to give a neutral rating, neither buying nor selling.

The author's core argument is that while Shopify has addressed some of its bearish thesis and showed strong performance, recent developments have raised concerns about valuation and long-term risks.

Key information and data mentioned in the article includes:

• Shopify's ability to deliver accelerating GMV growth on top of their price increases
• Shopify's strong commitment to improving profitability and cash generation
• Shopify's stock price performance over the last year
• Shopify's revenue and merchant solutions growth in the most recent quarter
• Shopify's improvement in adjusted operating income and free cash flow
• Shopify's guidance for future revenue growth and cash flow generation
• Shopify's partnership with Amazon's Buy With Prime and its potential impact on conversion rates and take rates
• Consensus estimates for Shopify's earnings growth through 2032 and potential future stock price

Overall, the article discusses Shopify's recent performance, valuation concerns, long-term risks, and the potential impact of its partnership with Amazon. The author suggests a neutral rating based on their assessment of the stock's valuation and doubts about achieving the projected net margin.