Kellogg CEO reignites backlash over costly cereal for dinner campaign amid shopper hardship
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Kellogg CEO Gary Pilnick suggested "cereal for dinner" as an affordable meal option for struggling families. This revived backlash over Kellogg's year-old "cereal for dinner" campaign.
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Pilnick claimed the campaign is "landing really well," but many consumers disagreed, citing high cereal prices and Pilnick's multi-million dollar salary.
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TikTok users and online comments criticized the affordability of Kellogg cereals, with some saying frozen lasagna is cheaper.
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While some supported the idea of cereal for dinner, most reactions were negative, with math not adding up for expensive cereal boxes.
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Kellogg faces renewed scrutiny over its affordable food messaging amidst growing economic hardship for shoppers.