Imperfect Produce Delivery Services Gain Traction as Grocery Prices Rise

Online grocers selling "imperfect produce" are gaining popularity as grocery prices rise and consumers look to save money. The produce is just as tasty but fails cosmetic criteria for mainstream stores.

Billions of pounds of Canadian produce go to waste each year because it doesn't look perfect enough for retailers, despite being perfectly good to eat.

Canadian families will pay nearly $1,800 more on average for groceries in 2023 than 2022, making affordable options like imperfect produce appealing.

Services like Eat Impact, Spud, and Odd Bunch sell discounted, locally-sourced fruits and vegetables direct to consumers, helping reduce waste.

Subscribers to imperfect produce delivery services can save up to 50% compared to traditional grocers and get fresher, organic, local foods.