AI-Generated Images Used to Dupe Online Shoppers into Buying Fake Products
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Online retailers are using AI-generated images to "catfish" shoppers into buying products that don't actually exist or look as advertised. The images seem too good to be true.
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Tech expert Marva Bailer explains that free AI tools allow anyone to easily create professional-looking images and ad campaigns, which scammers leverage to sell imaginary products.
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The problem arises when shoppers purchase products based on fake AI-generated images only to receive something far inferior or nothing at all.
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Grant Cardone's website notes how simple it is for scammers to generate images of fake products using AI, post them on ecommerce sites, take orders and payments, but never deliver.
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While AI can have positive retail impacts like personalized recommendations and virtual try-ons, Bailer warns shoppers to be vigilant of deals that seem too good to be true, as they likely are.