EV Discounts Rise as Luxury Models See Deals over $7K, But Hybrids Still Outsell Electric Vehicles
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EV discounts are increasing due to growing competition and consumer hesitation about the technology. Luxury EVs are seeing discounts over $7,000 in some cases.
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Hybrids are much more popular than EVs currently, as the technology is more familiar to consumers. Hybrids are selling above sticker price while EVs sell below.
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Tesla recently cut prices aggressively to maintain market share as more automakers enter the EV market.
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Average EV sale price increased slightly over past year, but discounts grew much more, so buyers get more for their money.
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With discounts and tax credits, some non-luxury EVs like the VW ID.4 and Nissan Ariya can cost about the same as gas vehicles.