Tech Giants Develop Own AI Chips to Reduce Reliance on Nvidia

Microsoft is developing its own AI chip codenamed Athena to reduce reliance on Nvidia's costly GPUs.

Microsoft is also working with AMD on a competitive general purpose AI chip to provide an alternative to Nvidia.

Other tech giants like Google, Amazon, and potentially OpenAI are also developing their own AI chips to reduce costs.

Nvidia currently dominates the AI chip market but faces increasing competition from internal chip efforts by its customers.

It's unclear if new AI chips will significantly dent Nvidia's market share in the fast-growing space over the next 5 years.