The Promise and Peril of AI-Powered Personalization
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AI has potential to better connect people's preferences with available options to provide more personalized choices. However, people struggle to articulate what makes them happy.
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Having too many attractive, personalized options could lead to choice paralysis, making decisions more difficult.
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Relying on AI to only present options predicted to match your preferences could limit opportunities to try new things.
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Personalized options could be influenced as much by third parties (publishers, politicians etc.) as by user preferences.
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More personalized options may increase risk of more difficult decisions, less novelty, and greater third party influence over choices. There are likely trade-offs.