Shrinkflation in the Spotlight as Companies Downsize Products Amid High Inflation

• Shrinkflation is when companies downsize products without lowering prices to avoid explicitly raising prices. It's not a new tactic but is sparking more consumer outrage now.

• President Biden and some companies are calling attention to and criticizing the practice as inflation remains high.

• Economically, shrinkflation allows companies to mask the true extent of price increases.

• Data suggests shrinkflation is actually less common now than in 2016, despite heightened public anger.

• The article aims to explain the shrinkflation trend and what it indicates about real inflation versus official statistics.