Companies Shrink Product Sizes to Quietly Raise Prices Amid High Inflation

• Companies using "shrinkflation" to raise prices by charging same or more for smaller portions

• Study finds up to 10% of inflation in some categories attributable to shrinkflation

• Toilet paper and snacks among product categories with significant shrinkflation

• Companies cite inelastic demand for essentials like toilet paper to justify shrinkflation

• Bill and ad campaign aim to fight shrinkflation amid high inflation