Consumers Getting Less for Their Money as Shrinkflation Reduces Product Sizes
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Shrinkflation is reducing product sizes while keeping prices the same, meaning consumers get less for their money. Examples include smaller gin bottles, bagels with bigger holes, and decreased soap bar weights.
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Skimpflation involves reducing product quality by altering recipes, like adding more water to butter or lowering alcohol content in wine, again with no change in price.
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Manufacturers and retailers say shrinkflation keeps prices down amid rising costs, but consumers feel changes are sneaky, dislike altered pack sizes, and getting less for their money.
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Shrinkflation is happening across Europe and beyond, with new French rules forcing companies to highlight changes after Foodwatch campaigning. No similar rules exist in the UK.
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From butter and coffee to toothpaste and pet food, readers report many everyday items being subject to shrinkflation and skimpflation, leaving them disappointed.