MotoGP Bets on Tech Innovations and New US Broadcast Deal to Fuel Growth and Widen Appeal
• MotoGP chief commercial officer sees AI and tech innovations as key to sport's growth, especially in attracting US audiences • New broadcast deal in US with TNT Sports (WBD) seen as significant step towards establishing stronger foothold in key market • Rider lineup promises close competition at season opener in Qatar; fans anticipate title battle between Bagnaia and Márquez • Introduction of Sprint races last season a hit with fans and teams, resulting in 20% viewership boost globally • Qatar's night race offers unique spectacle and allows for primetime broadcast in US and European markets