Retailers Cautiously Optimistic About Holiday Sales Despite Economic Concerns
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Small business owners are optimistic about holiday sales but anxious about economic factors like inflation and interest rates.
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Consumers seem ready to spend but remain concerned about finances after depleting savings during the pandemic.
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Retailers seeing demand for "comfort" and "happy escapism" items like candles, stuffed animals, and glittery decor.
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Sales so far are steady or slightly up versus last year, a positive sign after past COVID-driven volatility.
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Some owners still dealing with aftermath of pandemic shortages, getting inventory in early as customers buy quickly when items are available.