Posted 3/13/2024, 11:32:00 PM
Thailand's smartphone market set for steady growth in 2024, fueled by affordability trends and tech upgrades
- Thailand's smartphone market expected to grow 3% in 2024 driven by replacement purchases and new technology features
- Budget smartphone segment below $200 saw strong 17% growth in 2023
- Samsung led 2021 market share at 21% but saw 4% decline; Apple saw big 26% growth
- 5G smartphones saw 139% increase in below $200 segment as operators offer affordable 5G plans
- Economy recovery and trade-in deals expected to further boost smartphone upgrades across price tiers