China's Huge Durian Market Attracts Global Competition as Production Surges
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Competition for China's durian market, the world's largest, expected to intensify as global production grows 10% by 2030. Thailand currently dominant exporter.
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China makes up 95% of global durian consumption but has potential for further growth and price drops. Consumers open to more variety.
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Malaysia aims to expand fresh durian exports to China from 236 tonnes in 2018 to 22,000 by 2030. Currently only allowed frozen.
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Philippines working to expand durian production from 1,200 to 3,000 hectares to take a bite of China's market, but faces constraints.
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Imports from Vietnam and Philippines face logistical and political hurdles, but China's diverse consumer tastes and underdeveloped domestic output provide opportunities.