Posted 12/15/2023, 3:01:04 PM
SocialFi Startup Reach Raises $1M to Launch Anti-Bot Engagement Protocol
- SocialFi startup Reach launched an anti-bot protocol and raised $1M from Crypto Twitter celebs to improve engagement on the platform
- Reach lets users create "missions" to incentivize engagement from the community, rewarding participants with Ethereum
- The protocol aims to overcome farming bots by implementing a scoring system that weights genuine engagement over promotional noise
- An effort-based algorithm scores submission relevancy to combat artificial engagement
- The REACH token and full protocol launch Dec 18th after a 6,000 user beta test