Posted 2/27/2024, 11:56:00 PM
Restaurants Turn to Surge Pricing Software to Boost Profits During Rush Hours
- Dozens of restaurants are already using surge pricing software to increase menu prices by 10-20% during busy times
- Software company Sauce Pricing said some restaurants have increased profit margins from 10% to 20% with dynamic pricing
- Casual dining chain Rachel's Kitchen earned $64,000 extra profit across 3 locations with the software
- Barbecue chain Tony Roma's is listed as a Sauce Pricing customer but did not confirm use of dynamic pricing
- Wendy's plans to pilot "dynamic pricing" in 2023, though price changes will mainly impact online orders to offset delivery fees