Posted 3/8/2024, 2:00:00 PM
Consumers Struggle to Spot AI-Generated Videos, Survey Finds, Prompting Calls for Regulation
- Consumers struggle to distinguish real vs AI-generated videos, incorrectly identifying source over half the time in HarrisX survey
- Videos shown included Sora demo videos and real stock footage; 60% thought Big Sur AI video was filmed by humans
- Strong majorities want AI content, including video/images/text, to be labeled and regulated by government
- Reactions to learning videos were AI-generated were mixed - curious, uncertain, open-minded, but also anxious and fearful
- Entertainment industry concerned about disruption from rapid evolution of generative video tech like Sora