Spotify Launches New Merch Hub for Custom Artist Merch Shopping

Spotify launched a new in-app Merch Hub with personalized artist merch recommendations based on your listening.

The Merch Hub lets you browse and purchase artist merch in one dedicated place.

Merch purchases can be made through artists' Spotify stores using Shopify.

Connecting listeners with ways to support artists is key to Spotify's mission.

The new $19.99 per month Premium tier will reportedly include lossless audio and personalized playlists.