Posted 3/1/2024, 2:13:19 PM
Spotify Launches $9.99 Audiobooks Plan for Free Users, Aims to Drive Growth
- Spotify launched a $9.99/mo audiobooks plan for free users with 15 hours of listening
- Allows free users to access audiobooks without a Premium subscription
- Could help Spotify upsell Premium and compete with Audible's different model
- Since launching audiobooks for Premium, free user audiobook searches are up 45% daily
- Spotify recently hit 600M monthly active users and 236M paid subscribers, citing audiobooks as helping drive growth