Spotify Launches New Merch Hub to Streamline Shopping for Band Tees, Vinyl and More

Spotify launched a new hub for artist merchandise like t-shirts, vinyl, and other goods.

The hub aims to better integrate merch purchasing into the Spotify app.

Users can browse merch but are redirected to artists' individual stores to purchase.

Spotify does not take a cut from sales, but wants to keep artists happy with merch revenue.

The merch hub is not yet searchable or appearing on app homepages, only accessible through a link.