Posted 10/9/2023, 1:06:44 PM
Spotify Adds Restrictions to Free Service in India to Boost Paid Subscriptions
- Spotify putting limits on free tier in India to get more paid subscribers
- Restrictions include not being able to play songs manually, rewind, or repeat
- India a top market for Spotify in terms of monthly active users but low in subscriber to free user ratio
- Launching Smart Shuffle feature in India to suggest songs based on taste and current playlist
- Streaming competition growing in India with services like Gaana and Resso shifting to paid models
