Spotify Dips Into Online Education, Testing Paid Video Courses in the UK
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Spotify is testing offering video courses in the UK on topics like music production, Excel, and creating online courses. Courses will be priced from £20-£80.
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Video courses will live in Spotify's home and browse tabs. Initial partners include Skillshare, BBC Maestro, PLAYvirtuoso, and Thinkific.
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Spotify will curate course offerings based on listening patterns and searches on its platform. There's no set limit on topics.
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Creators/publishers own the videos and license them to Spotify, who will host and sell the courses. Revenue will be shared between Spotify, publishers, and creators.
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The move fits Spotify's strategy to diversify revenue streams and build more consistent profitability. Video also remains an area of interest despite past struggles.