Posted 4/3/2024, 4:39:00 PM
Spotify to Raise Prices for Paid Subscriptions Overseas and in US Later This Year
- Spotify plans to raise prices of paid subscriptions in several overseas markets by end of April, and in the US later this year
- Prices expected to go up by $1-2 per month depending on plan
- Price increases aimed to boost revenues and profitability as Spotify struggles with high content costs
- Spotify saw success with recent price increases last year
- Part of new pricing strategy is to offer new premium tiers, like high-fidelity audio, though past efforts were sidelined
