Spotify Launches AI Podcast Translation to Expand Non-English Listening

Spotify introduced AI voice translation for some popular podcasts, converting English to Spanish, French, and German. This could expand podcast listening by eliminating language barriers.

If successful, the voice translation pilot could have a big impact since 60% of Spotify's users are non-English speakers.

More podcast listeners could benefit Spotify's original podcasts and its Spotify Audience Network ad platform.

However, previous new initiatives like audiobooks and live audio haven't improved Spotify's margins or cash flow.

Despite optimism around podcasts, Spotify's margins remain low. The company still must demonstrate podcast investments can increase profitability.