Spotify Launches Marquee to Promote Upcoming Artists Through Targeted Recommendations

Spotify launched Marquee to help upcoming artists get more exposure through sponsored recommendations.

Marquee shows full-screen recommendations to Spotify Free and Premium users based on their listening history.

Clicking on the recommendation directs users to the artist's song.

Budgets are around $100 through Spotify for Artists or $250 through local reps.

Campaigns last around 10 days or until the budget is spent when people click the Marquee.